Booth Economy

Resources for pop-ups, booths, and event sellers

Booth Business

A Billionaire’s Office Fight Is Costing Midtown’s Halal Cart Vendors Their Customers

by

When a New York City mayoral candidate picked a fight with one of the world's wealthiest hedge fund managers, the people caught in the middle were running halal carts on 51st Street. The conflict between Zohran Mamdani and Citadel's Ken Griffin over a proposed $6 billion Midtown office tower has generated the kind of political coverage that fills cable news cycles. Less … [Read more...] about A Billionaire’s Office Fight Is Costing Midtown’s Halal Cart Vendors Their Customers

The 76ers and Comcast Are Building a Pop-Up Vendor Market at East Market This Summer

by

Two of Philadelphia's most powerful corporate institutions are filling their commercial real estate with locally owned small businesses in pop-up storefronts — and calling it a summer program. The 76ers and Comcast have announced the businesses coming to East Market, a mixed-use development along Market Street, as temporary pop-up tenants for the summer season. The … [Read more...] about The 76ers and Comcast Are Building a Pop-Up Vendor Market at East Market This Summer

Big Brands Are Discovering What Booth Operators Have Always Known: Smaller Works Better

by

Event Marketer has named "miniaturized touchpoints" the experiential marketing trend of the week — which is another way of saying that major brands have started building booths. The specific example is a pop-up activation at this year's Stagecoach festival: the "Smallest Bar," a hyper-compressed brand experience positioned just outside the festival grounds for three days. … [Read more...] about Big Brands Are Discovering What Booth Operators Have Always Known: Smaller Works Better

A Houston Food Truck Lot Is Being Replaced by a 31-Story High-Rise

by

The Montrose food truck lot at Westheimer is being displaced by a 31-story residential tower — a story about land value, vendor precarity, and what cities lose when surface lots become vertical ones. The lot has been a food truck gathering point in one of Houston's most active commercial and residential neighborhoods. Its replacement by a high-rise called the Starling is not … [Read more...] about A Houston Food Truck Lot Is Being Replaced by a 31-Story High-Rise