In the Philadelphia Pen Show, in January, some exhibitors pay extra to get tables along the wall. John Greco of GW Pens went with the cheapest table available — one out in the middle of the room, same basic footprint as almost everyone else. Then he made it the most visible table at the show. A Tabletop Rig That Changed The Table Greco uses an overhead tabletop banner rig … [Read more...] about When All You Have Is A Table
Trade Shows Are Obsolete? Someone Forgot to Tell the Crowds Who Keep Showing Up.
Trade shows are obsolete. That’s the argument. Someone should probably tell the millions who kept showing up to major shows in 2025. Maybe they couldn’t resist a “free” trip to Las Vegas. Or maybe in-person still matters. This video takes up the familiar case that trade shows are outdated, inefficient, and increasingly unnecessary: It’s not a crazy argument. A lot … [Read more...] about Trade Shows Are Obsolete? Someone Forgot to Tell the Crowds Who Keep Showing Up.
That Food Truck Didn’t Come Off the Assembly Line Like That
That food truck didn’t come off the assembly line like that. Before it became a mobile kitchen/restaurant, it was just a truck — or a trailer — and it started life looking a lot more ordinary than the finished product you see parked at a festival, on a city street. Before it becomes a food truck, it’s just a vehicle—everything else gets built onto it. … [Read more...] about That Food Truck Didn’t Come Off the Assembly Line Like That
Your Booth Is Too Dark: The $20 Fix
Your Booth Is Too Dark Walk through almost any indoor event—craft fair, vendor market, school gym show—and you’ll notice the same thing: Half the booths disappear. Not because the products are bad. Not because the vendors don’t care. Because you can’t see them. The Problem Isn’t Your Product Most indoor venues have: uneven lighting overhead … [Read more...] about Your Booth Is Too Dark: The $20 Fix
Booth Vendors: Have You Done the Financial Math?
Link & Comment A useful reminder that booth fees are only the visible part of the equation. The real business question is whether your sales, margins, and average ticket can carry everything else that comes with showing up. One reason I wanted to flag this piece is that it gets at something many small vendors learn the hard way: a booth fee is not the cost of doing an … [Read more...] about Booth Vendors: Have You Done the Financial Math?