That food truck didn’t come off the assembly line like that. Before it became a mobile kitchen/restaurant, it was just a truck — or a trailer — and it started life looking a lot more ordinary than the finished product you see parked at a festival, on a city street. Before it becomes a food truck, it’s just a vehicle—everything else gets built onto it. … [Read more...] about That Food Truck Didn’t Come Off the Assembly Line Like That
Your Booth Is Too Dark: The $20 Fix
Your Booth Is Too Dark Walk through almost any indoor event—craft fair, vendor market, school gym show—and you’ll notice the same thing: Half the booths disappear. Not because the products are bad. Not because the vendors don’t care. Because you can’t see them. The Problem Isn’t Your Product Most indoor venues have: uneven lighting overhead … [Read more...] about Your Booth Is Too Dark: The $20 Fix
Booth Vendors: Have You Done the Financial Math?
Link & Comment A useful reminder that booth fees are only the visible part of the equation. The real business question is whether your sales, margins, and average ticket can carry everything else that comes with showing up. One reason I wanted to flag this piece is that it gets at something many small vendors learn the hard way: a booth fee is not the cost of doing an … [Read more...] about Booth Vendors: Have You Done the Financial Math?
Where’s The Event?
Is The Booth Economy Growing?
The short answer is yes. The longer answer is that it depends on which part of the booth economy you're talking about — because the booth economy is not one thing. It has three distinct modes of temporary commerce, each with its own dynamics, its own vendors, and its own relationship to growth. Understanding which mode you're looking at changes the picture entirely. It has … [Read more...] about Is The Booth Economy Growing?