Event Marketer's mid-year trend report, based on reporter Anna Huddleston logging what the outlet describes as tens of thousands of steps across major U.S. trade shows over six months, groups this year's standout exhibits into five recurring ideas. The first and most talked-about is AI moving past photo-to-sketch gimmicks into functional booth features: Optimizely's Shoptalk … [Read more...] about Five Trade Show Exhibit Ideas Dominating the Floor at Mid-Year 2026