California Archives - Booth Economy https://bootheconomy.com/tag/california/ Resources for pop-ups, booths, and event sellers Fri, 24 Jul 2026 15:01:17 +0000 en-US hourly 1 https://wordpress.org/?v=7.0.2 This Long Beach Warehouse Is Where Food Trucks Are Born https://bootheconomy.com/california-food-trucks-long-beach-custom-builder/ https://bootheconomy.com/california-food-trucks-long-beach-custom-builder/#respond Fri, 24 Jul 2026 14:58:33 +0000 https://bootheconomy.com/?p=750 On Anaheim Street in Long Beach, next to the Los Angeles River, an unmarked industrial building is where a good chunk of Southern California’s food truck fleet gets its start. Martin Ramirez has run California Food Trucks out of the space for 15 years, and as he told the Long Beach Post, “This is where […]

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On Anaheim Street in Long Beach, next to the Los Angeles River, an unmarked industrial building is where a good chunk of Southern California’s food truck fleet gets its start. Martin Ramirez has run California Food Trucks out of the space for 15 years, and as he told the Long Beach Post, “This is where food trucks are born.”

Ramirez, shop manager Cody Madole, and four other employees handle the full build in-house — plumbing, welding, electrical — converting commercial vans and box trucks into working mobile kitchens from scratch. The client list spans both ends of the vendor economy: Long Beach dessert shop SnoCorner and Peruvian food truck Mikhuna on one side, 30- and 40-foot catering rigs for Google and Monster Energy on the other. Ramirez also partners with Louis Lombardi on a pizza truck under the Avalou’s Italian Pizza banner, and previously co-ran LA Tacos and Co. himself — background that came originally from home remodeling and metal fabrication work.

One notable shift in the shop’s recent builds: Ramirez has been steering clients away from gas generators and toward solar-powered battery systems with remote troubleshooting, cutting fuel costs and noise for vendors running long festival or catering days.

Why it matters: Every op-ed about the food truck boom focuses on the vendors themselves — the concept, the menu, the Instagram following. Shops like California Food Trucks are the invisible layer underneath that boom: the fabricators who determine how fast a new vendor can actually get on the street, what a build costs, and increasingly, whether that vendor is running on a generator or a battery. A five-person shop building rigs for both a two-person dessert cart and Google’s corporate catering fleet is a good proxy for how wide the food truck economy has actually gotten.

Source: Long Beach Post


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